FireTrack Terms of Service

Effective Date: April 18, 2026 Last Updated: April 18, 2026

PLEASE READ THESE TERMS CAREFULLY. These Terms of Service (the "Terms") form a binding agreement between you and Shadyne LLC and govern your access to and use of the FireTrack service. Section 19 contains a binding arbitration agreement and class-action waiver that affect how disputes between us are resolved.

1. Definitions

• "FireTrack," "we," "us," and "our" mean Shadyne LLC, a Utah limited liability company doing business as FireTrack, with a registered address at 7533 S Center View Ct #5946, West Jordan, UT 84084, United States.
• "You," "Customer," and "your" mean the individual or entity that opens an Account and accepts these Terms. If you accept these Terms on behalf of an entity, you represent that you have authority to bind that entity, and "you" means that entity.
• "Account" means a FireTrack business account (referred to internally as a BizAccount).
• "Service" means the FireTrack platform, including the ft.js tracker, the dashboard, the APIs, inbound webhook endpoints, outbound integrations with advertising platforms, and related documentation.
• "End-User" means an individual visitor or user of a website, application, or other property operated by you on which FireTrack is installed.
• "Customer Data" means data you submit to, or that is collected by the Service on your behalf, including event data, identifiers, and configuration.
• "Personal Data" has the meaning given in the GDPR or, where US state laws apply, the meaning of "personal information" under those laws.
• "DPA" means the FireTrack Data Processing Addendum, available at firetrack.io/dpa, which is incorporated into these Terms by reference where you process Personal Data through the Service.
• "Order Form" means any order document, online checkout flow, or plan selection by which you subscribe to the Service.
• "Documentation" means the written materials we publish describing the Service at firetrack.io/docs.

2. Agreement and Changes

2.1 Acceptance

By creating an Account, clicking "I agree," accessing the Service, or sending data to the Service, you accept these Terms, the Privacy Policy at firetrack.io/privacy, the Acceptable Use Policy in Section 6, and, where applicable, the DPA.

2.2 Changes to the Terms

We may modify these Terms. We will post the updated Terms at firetrack.io/terms and, for material changes, notify you by email at least 30 days before they take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, your remedy is to stop using the Service and cancel your Account before the effective date.

3. The Service

3.1 Access grant

Subject to your compliance with these Terms and payment of applicable fees, we grant you a non-exclusive, non-transferable, revocable right to access and use the Service during the Term for your internal business purposes and for the benefit of the websites and properties you identify in your Account.

3.2 Changes to the Service

We may add, modify, or remove features, integrations, sub-processors, or other aspects of the Service at any time. For material changes that reduce core functionality of a subscription you have already paid for, we will give at least 30 days' notice by email.

3.3 Service availability

We will use commercially reasonable efforts to make the Service available but do not guarantee uninterrupted operation. Scheduled maintenance, emergency maintenance, outages of upstream providers, DDoS attacks, and force-majeure events may interrupt the Service.

3.4 Beta features

Features we designate as "beta," "early access," "experimental," or similar are provided as-is, may be discontinued at any time, and are excluded from any service-level commitments. You use beta features at your own risk.

4. Accounts and Security

4.1 Registration and authentication

You must provide accurate and complete information when registering. You are responsible for keeping your credentials, API keys, and connector OAuth tokens confidential and for all activity under your Account. We may require two-factor authentication for some or all Account roles.

4.2 Roles

Your Account supports the roles Owner, Admin, and Viewer. The Owner is responsible for billing, member management, and the overall legal relationship with us. You are responsible for managing role assignments within your Account.

4.3 Notification of compromise

You must notify us at security@firetrack.io as soon as you become aware of any unauthorized access to your Account, API key, or connector credentials.

5. Customer Responsibilities and Representations

You represent and warrant, on an ongoing basis, that:

5.1 Lawful basis and consent

You will not use the Service to collect, process, or transmit data about any End-User unless you have a valid lawful basis to do so. For End-Users located in the European Economic Area or the United Kingdom, that lawful basis will generally be consent under the ePrivacy Directive and GDPR Article 6(1)(a). For End-Users in California or other US states with comprehensive privacy laws, you will provide the notices and opt-out mechanisms those laws require. Obtaining consent and providing notice is your responsibility as the controller; FireTrack does not obtain consent from End-Users on your behalf.

5.2 Honoring opt-out signals

You will configure the Service so that it respects Global Privacy Control and any other opt-out signal you have represented that you will honor in your own privacy policy.

5.3 Your privacy policy and disclosures

You will maintain a publicly accessible privacy policy on each website or property where FireTrack is installed that accurately describes your use of the Service, the cookies it sets, the data it collects, and the advertising platforms to which conversions are forwarded.

5.4 Ownership and rights

You own or have sufficient rights in all Customer Data to allow us to process it as contemplated by these Terms and the DPA. You are solely responsible for the accuracy, quality, and legality of Customer Data.

5.5 Compliance with advertising platforms

When you connect an advertising platform to FireTrack (including Meta, Google, TikTok, Microsoft, or other supported platforms) via OAuth, you:

1. represent and warrant that you have all authority, rights, and consents necessary to grant FireTrack access to the connected account on behalf of the account's owner and any other stakeholders;
2. agree to the connected platform's terms — including (as applicable) the Meta Platform Terms, the Meta Business Tools Terms, the Meta Data Processing Terms, the Google API Services Terms of Service, and the Google Ads Data Processing Terms — and agree not to use the Service in a way that violates them; and
3. acknowledge FireTrack's retention and deletion behavior for connector tokens: FireTrack stores the OAuth access and refresh tokens for each connected account, encrypted at rest. When you disconnect a connector through the FireTrack dashboard, FireTrack marks the connector inactive and stops using its tokens. The encrypted token material is retained until the project or account is deleted, or until you submit a written deletion request to privacy@firetrack.io. Disconnecting in FireTrack does not automatically revoke the OAuth grant on the platform side. If you need to ensure Meta, Google, or another platform also invalidates the grant, you must additionally revoke access on that platform (see the FireTrack Privacy Policy, §8.3, for direct links).

5.6 Tax IDs

For Customers in certain jurisdictions, you will provide any VAT, GST, or other tax identifiers we reasonably request to comply with applicable tax law.

6. Acceptable Use Policy

You may not, and may not permit any third party to, use the Service to:

• Track individuals without lawful basis. See Section 5.1.
• Process "special categories" of personal data as defined in GDPR Article 9 — including data concerning health, racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric data, data concerning an individual's sex life or sexual orientation, or similar categories under US law.
• Process Protected Health Information (PHI). FireTrack is not HIPAA-compliant, does not sign Business Associate Agreements, and expressly prohibits PHI processing. If you are a HIPAA-regulated entity, you must ensure that data sent to the Service never contains PHI.
• Process data of children under 16 (EU/UK) or under 13 (US) knowingly.
• Fingerprint, re-identify, or construct cross-site identity graphs of End-Users that you do not have a direct relationship with, or attempt to reverse our hashing to recover raw identifiers.
• Exfiltrate data — use the Service to export, resell, or redistribute event data belonging to other customers.
• Abuse the free tier by creating multiple Accounts to circumvent event or feature limits.
• Interfere with the Service — attempt to disable, overburden, reverse engineer (except as permitted by applicable law), or probe the Service for vulnerabilities other than through our responsible-disclosure channel at security@firetrack.io.
• Violate applicable law — including advertising, consumer-protection, anti-spam, and export-control laws.
• Use the Service as a general-purpose data warehouse, CRM, or backup service. The Service is a conversion-tracking and attribution tool and event data will be deleted on the retention schedule described in the Privacy Policy and DPA.

We may suspend or terminate Accounts that violate this Acceptable Use Policy under Section 9 (Term and Termination) or Section 10 (Suspension).

7. Customer Data, Privacy, and Security

7.1 Ownership

As between you and us, you retain all right, title, and interest in Customer Data. We claim no ownership of Customer Data.

7.2 License to us

You grant us a worldwide, non-exclusive, royalty-free license to host, transmit, process, and display Customer Data solely as necessary to provide and maintain the Service, to enforce these Terms, and as otherwise permitted in these Terms and the DPA.

7.3 Controller and processor

For Personal Data processed through the Service, you are the controller and we are the processor. The DPA governs that processing and is incorporated into these Terms by reference.

7.4 Aggregated and de-identified data

We may create aggregated or de-identified data from Customer Data (for example, platform-wide metrics such as total event volume) and use that data for any lawful business purpose, including to improve the Service. We will not re-identify or attempt to re-identify aggregated or de-identified data.

7.5 Security

We will maintain administrative, technical, and physical safeguards designed to protect Customer Data, as described in our Privacy Policy and our internal security policies, and in the DPA.

7.6 Incident notification

We will notify you without undue delay after becoming aware of any security incident that compromises the confidentiality, integrity, or availability of your Customer Data.

8. Fees, Billing, and Taxes

8.1 Fees

You agree to pay the fees for the subscription tier and any metered overages you select. Current pricing is at firetrack.io/pricing and the specific fees for your Account are stated on your Order Form or checkout confirmation.

8.2 Payment

Payment is processed by Stripe. You authorize us (through Stripe) to charge your selected payment method on each renewal date and for metered overages. If a charge fails, we may retry, suspend the Service, and ultimately terminate the Account per Section 9.

8.3 Auto-renewal

Subscriptions renew automatically at the end of each billing period (monthly or annual) at the then-current price unless you cancel before the renewal date.

8.4 Cancellation

You may cancel at any time through the dashboard. Cancellation takes effect at the end of the current billing period; you retain access to the Service through that date.

8.5 No refunds

Fees are non-refundable except where required by applicable law or expressly stated in these Terms. Cancelling does not entitle you to a pro-rated refund of any pre-paid amount. If you dispute a charge, contact us at billing@firetrack.io within 30 days and we will review in good faith.

8.6 Price changes

We may change fees, including renewal prices, on at least 30 days' notice by email. If you do not accept a price change, you may cancel before the change takes effect as your sole remedy.

8.7 Metered overages

If your plan includes metered event limits, events that exceed the included allotment are billed at the overage rate stated in your Order Form. Metered amounts are aggregated monthly and reported to Stripe for billing.

8.8 Taxes

Fees are exclusive of all taxes, levies, and duties, except those imposed on our net income. You are responsible for all such taxes associated with your purchase of the Service. If we are required to collect tax, we will add it to your invoice.

9. Term and Termination

9.1 Term

These Terms apply from the date you first accept them until your Account is closed.

9.2 Termination by you

You may terminate by deleting your Account through the dashboard.

9.3 Termination by us for cause

We may suspend or terminate your Account and these Terms immediately if:

• you materially breach these Terms, including the Acceptable Use Policy, and fail to cure within 10 days of notice (where the breach is curable);
• we reasonably believe your use of the Service exposes us to legal, regulatory, or security risk;
• you fail to pay undisputed fees when due and fail to cure within 10 days of notice;
• an advertising platform, sub-processor, or legal authority requires us to terminate your access;
• you commence bankruptcy or insolvency proceedings.

9.4 Termination by us for convenience

We may terminate on 30 days' notice and refund pre-paid fees for any unused portion of the then-current billing period.

9.5 Effect of termination

On termination:

• your right to access the Service ends immediately;
• we will delete Customer Data (both in PostgreSQL and in ClickHouse) in accordance with our Privacy Policy and DPA, subject to a minimal audit retention;
• we retain the right to invoice for any unpaid fees accrued before termination;
• Sections 7.4 and 10 through 21 survive.

10. Suspension

In addition to the termination rights above, we may temporarily suspend access without prior notice if we reasonably believe:

• continued operation poses an imminent security risk;
• your Account is compromised;
• legal process requires suspension.

We will give notice of the suspension and its reasons as soon as practicable and will restore access once the underlying issue is resolved.

11. Intellectual Property

11.1 Our IP

We and our licensors own all right, title, and interest in the Service, including the ft.js source code, the dashboard, APIs, Documentation, and all improvements to the foregoing. No rights are granted to you except as expressly stated in these Terms.

11.2 Trademarks

"FireTrack" and the FireTrack logo are our trademarks. You may not use our trademarks without our prior written consent except in truthful, descriptive references (for example, identifying the Service you use).

11.3 Feedback

If you send us feedback or suggestions, we may use them without obligation or compensation to you.

12. Confidentiality

Each party may receive non-public, confidential, or proprietary information from the other. Each party will use the other's confidential information only to perform under these Terms, protect it with at least the degree of care it uses for its own confidential information (and no less than reasonable care), and not disclose it except to employees, advisors, and sub-processors under confidentiality obligations. This Section does not apply to information that is or becomes public through no fault of the receiving party, is independently developed, or is required to be disclosed by law.

13. Warranties and Disclaimers

13.1 Mutual warranties

Each party warrants that it has the authority to enter into these Terms and to perform its obligations under them.

13.2 DISCLAIMER

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," AND WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WITHOUT LIMITING THE FOREGOING, WE DO NOT WARRANT THAT:

• THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE;
• THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS;
• EVENTS WILL BE DELIVERED TO ADVERTISING PLATFORMS WITH ANY PARTICULAR MATCH QUALITY OR ATTRIBUTION OUTCOME;
• ADVERTISING PLATFORMS WILL ACCEPT, MATCH, OR ATTRIBUTE EVENTS FORWARDED BY THE SERVICE;
• THE SERVICE WILL BE FREE OF VIRUSES OR HARMFUL COMPONENTS.

14. Indemnification by You

You will defend, indemnify, and hold harmless FireTrack, its affiliates, and their officers, directors, employees, and contractors from and against any third-party claim, demand, or proceeding, and any resulting liabilities, damages, settlements, fines, and reasonable attorneys' fees, arising out of or relating to:

• your violation of Section 5 (Customer Responsibilities and Representations) or Section 6 (Acceptable Use Policy);
• your failure to obtain consent or provide required notices to End-Users;
• Customer Data and your use of it, including any claim by an End-User that the processing was unlawful;
• your violation of any third-party advertising-platform terms;
• your infringement or misappropriation of any intellectual-property or privacy right.

We will give you prompt notice of any covered claim, tender sole control of the defense and settlement (provided that any settlement imposing non-monetary obligations on us requires our prior written consent), and reasonable assistance at your expense.

15. Limitation of Liability

15.1 Excluded damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, LOSS OF GOODWILL, OR COSTS OF SUBSTITUTE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

15.2 Liability cap

TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY'S TOTAL CUMULATIVE LIABILITY UNDER THESE TERMS IS LIMITED TO THE AMOUNTS YOU PAID TO US FOR THE SERVICE IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

15.3 Exceptions

The limitations in 15.1 and the cap in 15.2 do not apply to: (a) your payment obligations under Section 8; (b) your indemnification obligations under Section 14; (c) either party's gross negligence, willful misconduct, or fraud; or (d) any liability that cannot be limited under applicable law.

15.4 Basis of the bargain

The parties agree that the limitations in this Section are essential elements of the bargain between them and that the pricing reflects these limitations.

16. Force Majeure

Neither party is liable for any delay or failure to perform caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, labor disputes, pandemic, outages or failures of upstream providers (including our sub-processors), Internet or telecommunications failures, and governmental actions, provided that the affected party uses commercially reasonable efforts to mitigate the effect. Section 8 (payment obligations) is not excused by this Section.

17. Publicity

We may identify you as a FireTrack customer, and use your name and logo, in a customer list on our website and in marketing materials in a manner that is factual and not misleading. You may opt out by emailing privacy@firetrack.io.

18. Assignment

You may not assign these Terms, by operation of law or otherwise, without our prior written consent, except to a successor in a merger, reorganization, or sale of all or substantially all of your assets or business, provided the successor is not a competitor of FireTrack and assumes all obligations under these Terms in writing. We may assign these Terms freely. Any attempted assignment in violation of this Section is void.

19. Governing Law, Dispute Resolution, Arbitration, and Class-Action Waiver

19.1 Governing law

These Terms are governed by the laws of the State of Utah, without regard to its conflict-of-laws principles, and by applicable federal laws of the United States. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

19.2 Informal resolution

Before bringing a formal proceeding, each party agrees to try to resolve any dispute informally by sending written notice to the other party describing the dispute and the relief sought. If the dispute is not resolved within 30 days, either party may proceed as provided below.

19.3 Binding arbitration

Any dispute, claim, or controversy arising out of or relating to these Terms or the Service that is not resolved under Section 19.2 will be resolved by binding arbitration administered by JAMS under its Comprehensive Arbitration Rules then in effect, except where otherwise agreed. The seat of arbitration is Salt Lake City, Utah. The arbitrator, and not any court, has exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability, or formation of this arbitration agreement, except that claims of mass joinder or class-action status may be decided by a court. Judgment on the award may be entered in any court of competent jurisdiction.

19.4 Class-action waiver

You and we each waive any right to participate in a class action, mass action, or consolidated proceeding. The arbitrator may not consolidate claims of multiple parties and may award relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief that party is entitled to.

19.5 Equitable relief

Notwithstanding the above, either party may seek injunctive or other equitable relief in a court of competent jurisdiction in Salt Lake City, Utah to protect its intellectual-property rights or confidential information.

19.6 Time to bring claims

Any claim arising under these Terms must be brought within one year after it accrues, except where a longer period is required by applicable law.

20. Notices

Legal notices to us must be sent to legal@firetrack.io with a copy by certified mail to Shadyne LLC at 7533 S Center View Ct #5946, West Jordan, UT 84084. We may give notice to you by email to the address associated with your Account or by posting to the dashboard. Notices are effective upon receipt, except that email notices are deemed received on transmission unless the sender receives a non-delivery message.

21. Miscellaneous

• Entire agreement. These Terms, together with the Privacy Policy, the Acceptable Use Policy in Section 6, any Order Form, and (where applicable) the DPA, constitute the entire agreement between the parties with respect to the Service and supersede all prior or contemporaneous agreements on that subject.
• Order of precedence. In the event of a conflict between these Terms, the DPA, and an Order Form, the order of precedence is (1) the DPA for data-protection matters, (2) the Order Form for commercial terms, and (3) these Terms for everything else.
• Independent contractors. The parties are independent contractors. Nothing in these Terms creates an agency, partnership, joint venture, or employment relationship.
• No third-party beneficiaries. These Terms do not create any rights in any third party.
• Waiver and severability. A failure to enforce any right is not a waiver. If any provision is held unenforceable, the remainder remains in effect, and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
• Headings. Headings are for convenience only and do not affect interpretation.
• Electronic signatures. You agree that clicking "I agree," creating an Account, or using the Service constitutes your electronic signature to these Terms.

Contact

Shadyne LLC (d/b/a FireTrack) 7533 S Center View Ct #5946 West Jordan, UT 84084, United States

• Legal and contract notices: legal@firetrack.io
• Privacy: privacy@firetrack.io
• Security: security@firetrack.io
• Billing: billing@firetrack.io